ICNIA® is the inventor of FOTOBROADCAST™. Fotobroadcast™ is the live broadcasting of streams of professional photographs that are made under editors' directives during public events.
Just like television broadcasts live video, Fotobroadcast™ broadcasts live streams of photographs. Fotobroadcast™ combines the benefits of traditional TV-like broadcasts with those of online- and social media.
In order to optimise value for event sponsors ICNIA® has developed innovative online advertisement formats. These formats connect the exciting content of the photographs with the products and services of sponsors and advertisers.
Fotobroadcast™, in fact, forms a brand new media pillar. Apply fotobroadcast™ in your media mix and create significant extra media potential with unprecedented commercial possibilities.
ICNIA®'s Intuitive Advertisement formats presents the advertiser directly into the relevant live moment of the action. Relevant, non intrusive and logical! ICNIA®-FOTOBROADCAST™, as close as a sponsor can get!
Innovative Mobile Digital Infrastructure
Working Processes and
During world class events such as the 2017 IMHA European Championships, ICNIA®-FOTOBROADCAST™ produces near live photo-streams of top quality photographs.
As the inventor of Fotobroadcast™ ICNIA® has developed special capabilities to substantially add sponsorvalue to public events. Our mobile digital infrastructure allows us to deliver live streams of professional photographs, even if no local internet is available. ICNIA© posesses mobile media vehicles equipped with state of the art digital hardware and high-speed down- and uplink web access via satellite as well as integrated web/advertisement servers.
Supported by this top notch mobile infrastructure ICNIA® delivers a trained staff of professional photographers and editors / directors as well as marketing and media specialists.
Contact us for more information.
Significant Volumes of high quality web traffic
ICNIA®-FOTOBROADCAST™ leads to significant volumes of web traffic. But even more importantly: Fotobroadcast™ generates high quality traffic!
Our track records demonstrates an exponential increase of internet and social media reach that results in an increase of 400 to 1000% more visitors; and an increase in target group engagement. Our data shows that our visitors watch each ICNIA®-FOTOBROADCAST™ live media production for over 2,5 minutes and, on average, make 5 returns visits. This means that advertisers have an opportunity for a robust digital dialog with their target group of 5 times 2,5 minutes! On average, the internet conversion of ICNIA®-FOTOBROADCAST™ campaigns have proven to be up to 6 times higher than those of other internet and social media campaigns.
ICNIA®-FOTOBROADCAST™ features the following high value advertisement formats:
o Semantic advertisement: Advertisement come directly from the actual content of the photograph;
o Cross Match Retargeting: Viewers are followed and served with smartly segmented individual advertisement messages;
o Cross Tournament Retargeting: The Same retargeting techniques are applied over several tournaments.
All are specially designed to optimise the sponsorvalue of public events.
Thanks to the ICNIA®-FOTOBROADCAST™ plug-ins into our media, your target group will be able to follow the live photo streams directly through the website of the events itself as well as through their social media. In addition, the live content will be shared directly to and through your target audience.
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Both founding fathers of the company, Rolf Namjesky CEO and Arjo Willems CTO enjoy robust backgrounds in innovation, technology and media.
In multi-operational and worldwide leadership roles they worked for Philips, Lucent and KPN. Since 2010, they have been passionate entrepreneurs, leading
the company from conception, through its early growth phases to the market leader it has become.
The company's continuing success has been the result of a long list of achievements including, securing sound financial support, the application of good market research, market-leading development techniques, innovative and adaptive management approaches and state of the art technological invention and development.
In 2014 the company was recognised and rewarded for its unique social innovation by the city of Tilburg, home town of ICNIA®.
In december 2016, ICNIA-FOTOBROADCAST became a proud member of the select group of business investments made by Mikro Invest BV. This has enabledus to scale up and expand our operational reach.
ICNIA® is proud to have become the media partner of the IHMA following the exciting 2018, 2019 European Masters Hockey Championships.
MASTERS HOCKEY EC ROTTERDAM 2019 MEDIA
MASTERS HOCKEY IWC 2019 MEDIA
IMHA WC2018 EGARA
Fotobroadcast of ECMasters2017
IMHA FOTOBROADCAST FACTSHEET
Marlestraat 27, 5045 EK Tilburg The Netherlands
KVK nummer: 67445780
BTW nummer: 8569.95.629B01